The diploma is designed to equip the students with professional expertise in Advertising, Graphic Design, Corporate Branding and Web & Multimedia. The foundation emphasizes on Design, Color theory, Typography, Creative thinking, Advertising Communication Media and formats, Drawing techniques, Understanding of the History of Art and Image editing and Digital Illustrations. The students will acquire skills to develop a campaign for a product which includes market research, trends, product benefits, alternative creative strategies, USP (Unique Selling Proposition), brand positioning, corporate identity, packaging, interactive and web design. Advanced subjects in Television Advertising, 3D Animation and post production helps the students to develop promos and films (TVC - Television Commercials) that meet industry standards.
Advertising for Print Medium:
The course builds a firm foundation for a career in advertising. It provides an overview of different advertising media (newspapers, magazines, outdoor, Internet, television). Students then learn the principles of effective advertisement design. The principles and elements of design help the students to grow their ability to evaluate design and expand their design bandwidth. Art history helps in developing an understanding of the materials and techniques used in drawings, paintings, prints, and sculptures. In Graphic designing, students explore the challenges of designing posters, logos, magazine covers, book layouts and brand identities. The hands on typography exercises taught in this module helps students classify typefaces and use them creatively. Students also learn print production that teaches the technical fundamentals of producing professional-looking print publications.
Advertising for Internet Medium:
The course begins with learning the practical skills for growing your business on the Web. The classes help the students learn principles for attracting a target Internet audience through design.
You will learn the difference between web and print design. You will learn the essentials of making superior Web graphics and interface designs. By the end of the course, you'll have launched a Web site and gained knowledge of how to make your content more interactive and reach your site's target audience. The figure drawing module focuses on proportion, negative space, gesture drawing, anatomical studies, contour drawing, frontal and profile portraits, volume, perspective, shading, composition, and expression. The students create animated logos, banner ads, site interfaces and more.
Advertising for Television Medium:
This course provides students an opportunity to gain an understanding of television advertising and in producing effective TV commercials using Computer Software. It tackles the all important issue of using video and audio to sell a product. The topics covered in this course includes objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; story board presentation, pre-production, production and post-production techniques.
Contents
- Intro to Creative Thinking
- Principles of Design
- Advertising Media & Formats
- Figure & Gesture Drawing
- Perspective Drawing
- Art History
- Design Thinking
- Digital Photography
- Graphic Design
- Color Theory
- Typography
- Advertising Trends
- Basics of Print Designing
- Outdoor Advertising
- Story boarding
- Print production
- Interactive Design
- Introduction to TVC (Television Commercial)
- Film Appreciation
- Introduction to Animation & Visual Effects concepts
- Video Editing
Career Opportunities
- Art Director
- Design Head
- Visualizer
- Creative Graphic Designer
- Illustrator
- Design Consultant
- Storyboard & Concept artist
- Motion graphic designer
