Advertisements have propelled the growth of consumerism by thousand folds. Be it an industry with a million dollar turnover or a small scale industry, everyone requires advertisements to tell the world that they have products/services to offer. Advertisements being such a vital instrument to improve business and thus the economy, every company/brand needs its advertisements to be the best attractive one. This has impelled the demand for Advertisement Designers.
Backing the responsibility of uplifting the Media industry and having experts in the Design industry, IMAGE came up with a Diploma course in Advertising Design. The course encapsulates the designing techniques of advertisements in Print, Web, and Television mediums. The course emphasizes on Design, Color theory, Typography, Creative Thinking, Advertising Communication Media and Formats, Drawing techniques, Understanding of the History of Art, Image editing and Digital Illustrations. The course also enables students to develop a campaign for a product, which includes performing market research; understanding market trends, product benefits, alternative creative strategies, USP (Unique Selling Proposition), brand positioning, corporate identity and packaging; and developing interactive and static Web designs. The course also comprises of advanced subjects in Television Advertising, 3D Animation and Post Production that helps students develop promos and films (TVC - Television Commercials) at industry standards.
The Diploma course in Advertising Design builds a firm foundation for a career in advertising. On successfully completing this course, students can position themselves as a Design Head, Art Director, Visualizer, Creative Graphic Designer, Illustrator, Design Consultant, or Motion Graphic Designer.
The course builds a firm foundation for a career in advertising. It provides an overview of different advertising media (newspapers, magazines, outdoor, Internet, and television). Students then learn the principles of effective advertisement design. The principles and elements of design help the students to grow their ability to evaluate design and expand their design bandwidth. The Art History module helps in developing an understanding of the materials and techniques used in drawings, paintings, prints, and sculptures. In the Graphic Designing module, students explore the challenges of designing posters, logos, magazine covers, book layouts and brand identities. The hands-on typography exercises taught in this module helps students classify typefaces and use them creatively. Students also learn print production that teaches the technical fundamentals of producing professional-looking print publications.
The course begins with learning the practical skills for growing your business on the Web. The classes help the students learn principles for attracting the target Internet audience through their design.
The students will learn the difference between Web and print design, and the essentials of making superior Web graphics and interface designs. By the end of the course, the students will be able to launch a Web site and gain knowledge of how to make your content more interactive and reach your site's target audience. The Figure Drawing module focuses on proportion, negative space, gesture drawing, anatomical studies, contour drawing, frontal and profile portraits, volume, perspective, shading, composition, and expression. Also at the end of the course, the students can create animated logos, banner ads, site interfaces and more.
This course provides students an opportunity to gain an understanding of television advertising and producing effective TV commercials using computer software. It tackles all the important issues of using video and audio to sell a product. The topics covered in this course includes Objectives of Television Commercials; Types of Television Commercials; Agency Briefs; creating a Commercial; Story Board Presentation, Pre-Production, Production and Post-Production Techniques.